To dominate local search results, roofers must show up on the Local 3 Pack of a search engine results page (SERP). The Local 3 Pack is a trio of Google Maps listings within a defined service area. Search results vary based on the searcher’s location, and your job as a roofer is to show up in your main service area. Appearing on the Local 3 Pack, in addition to organic results, can double or even triple your clicks. Many consumers looking for a quick solution to their roofing problems want the closest and most convenient roofer who also has good reviews. Here is how the Local 3 Pack appears for a roofing company:
How To Add Your Business to Google Maps
Google Maps helps generate roofing leads, which in itself makes it useful. Contractors who are not tech-savvy don’t know how to set up a Maps listing and how it relates to Google My Business. Roofing Webmasters can help contractors optimize their online presence through both Google platforms, which you’ll soon learn are closely related. To set up a Google Maps listing, review the process below:
- 1. Open Google Maps: Sign in to Google on your computer and visit Google Maps
- 2. Find Your Location: Zoom into the map where your business location is, and click “send feedback.”
- 3. Add Your Business: Click “add missing place” and drag the marker to the location as mentioned earlier
- 4. Complete Information: Add any relevant business information and click “submit.”
Because of its integration with Google My Business, Maps can serve as a referral source for your company website. When users find your service on Google, either through organic results, the local 3-pack, or the knowledge graph, they are more likely to visit your website and complete the desired call to action. Google has made the process even more straightforward with the “call us” button displayed on Google profiles. Marketing through Maps is an effective way to increase visibility, attract clients, and improve ranking. Roofing Webmasters values each of those priorities and works tirelessly to make them realities.
How To Optimize Your Google Maps Listing
We mentioned the relationship between Google Maps and Google My Business, and it becomes critical during the optimization process. Roofing Webmasters offers Google optimization as part of our marketing services, which encompasses every aspect of your Google presence, from Maps to My Business, to Plus. Besides Google, we also claim and optimize listings on Yelp, Better Business Bureau, and other citation sources throughout the internet. As is the case with each of these listings, NAP consistency is a top priority, not only for search visibility but for the sake of users looking for accurate contact information.
Of course, you’ll need to have your service pages optimized for localized roofing keywords if you want a shot at those premium Map Pack rankings. GMB optimization comes with our professional roofer SEO services, thanks to our content writing staff’s dedicated efforts.
Google Maps location data is useful beyond Google. Maps listings get shared on social networks like Facebook, Twitter, and elsewhere. Today’s marketing climate places a premium on mobile marketing, and it is more important than ever before. Failure to put your company on the map, and match your services with local consumers, robs your business of its most powerful marketing network. For companies that lack the resources to establish local search visibility, Roofing Webmasters is the perfect solution. We will ensure your Google Maps listing is optimized.
